My Dad Hates Your Ad: GM vs. Ford

What ever happened to competition? Ford and GM are missing a golden opportunity. GM’s Super Bowl spot on the Apocalypse hit a nerve with Ford by claiming Chevy’s pickup would survive while the Ford F150 would lie among the ruins. Ford’s execs responded with a collective pout. GM’s comeback "We can wait until the world ends, and if we need to, we will apologize,"

All this after Ford played a spot boasting that they were thriving despite not receiving Stimulus dollars. But when GM complained Ford withdrew the ad.

Spine anyone? Where is the heart and the pride of competition? Who is GM to muzzle reality when a good marketing group could have made the payback of taxpayer cash a selling point? Where is their “Thank You America” campaign or the “Because you believed in GM” spot? I know as a taxpayer, I want my props.

As for Ford, GM’s response to the Apocalypse ad complaint should have made you chuckle and then buckle down to say “Game On!” What would be better for the domestic auto industry than good old competition? Customers are passionate about their automotive companies – where is the automakers’ passion? If Samsung can throw down with Apple then the Big 2 can grow a pair and step out of their own shadows.

Love,
Dad